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Release AdLib 7 „Privacy by Design"

· 4 min read
Carlos Bracho

I am delighted to announce the unveiling of AdLib version 7.0, which has been developed through several months of hard work and dedication from our team.

One of the key focuses of this release was to revamp the way AdLib handles privacy, which is why we have made significant improvements to the privacy-related features. Additionally, we have undertaken a comprehensive overhaul of AdLib’s core, resulting in improved performance and increased flexibility.

Our team is committed to ensuring a seamless transition to AdLib version 7.0, and we are available to provide training and support to assist with any questions or concerns.

We are confident that AdLib version 7.0 will provide us with the cutting-edge advertising technology solutions we need to meet our business goals and drive growth and success. Thank you for your continued support of AdLib, and we look forward to working with you to deliver innovative advertising technology solutions for years to come.

Let me highlight some of the most significant features of AdLib version 7.0:

Release AdLib7

Kobel 2.0 Integration​

For those who are not familiar with Kobel, it is a robust system that effectively manages and stabilizes all advertisement IDs. Kobel serves as a key system for achieving success in the first-party world. We extend our gratitude to Lars and Axel for their exceptional work. AdLib7 has fully integrated Kobel 2.0.

SSP Varianten IDs​

Our first-party ID module is gaining increased capabilities. The AdLib7 can now generate derivatives from our primary first-party ID (Heidi) and send them to other SSPs. These derivatives are encrypted using our proprietary algorithm, and are updated on a monthly basis, thereby enhancing privacy. Currently, Xandr and AdForm receive these derivatives from the AdLib7. We are in the process of finalizing the contract for Teads and they will be added to the pipeline soon.

EIDS von Xandr, intern und Extern​

Our ID module now supports the latest „EID“ feature of Xandr. This new feature enables us to transmit all available first-party IDs to Xandr, and configure them according to our preferences for usage. Presently, we are transmitting our first-party publisher ID (HEIDI) and a derivative ID, which is used externally for DSP purposes such as frequency capping.

(EIDS) NetID an Xandr​

For those who are not familiar with the netID, more information can be found here . The AdLib7 can now transmit the netID to Xandr via the „EID“ feature. However, this feature will be disabled for this release until the privacy check has been completed.

LSMS Local Storage Management System​

This is the heart of the new AdLib. We have restructured and refactored how the AdLib utilizes and creates cookies, and we have discontinued their use entirely. Instead, we now utilize local storage. We have created three objects in local storage, which we refer to as „asadEls“, and inside we find all entries for AdTech usage. These local storage entries are simple to understand and transparent. We would like to extend a special thanks to @Julia and @Eileen for their input in the development of this feature.

Kill Akamai Cookie ;(​

Regrettably, the cookie that was utilized by Akamai for A/B testing did not fully comply with the privacy requirements of the „Pur Model. In response, we have redesigned our A/B testing logic to eliminate the need for the Akamai cookie in the future.

AdLib on Diet. Pageset 33% lighter​

We have some great news regarding our websites. Our pagesets have been optimized to reduce their weight by 33%, resulting in improved performance. For clarity, pagesets refer to the „sync“ JavaScripts that are integrated into the header of each website, such as bild.js.

Using Service Workers HEIDI Cross Domain Functionally improvement​

Regrettably, our First Party IDs were no longer functional on iOS 16 when using post-message. However, we have discovered a workaround by utilizing Service Workers, which helps to stabilize our ID across various publishers. We understand that this may be considered a „cat-and-mouse game“, but we remain dedicated to maintaining the efficacy and reliability of our systems

Upcoming Developments​

Our research and development efforts are focused on the following technical areas:

  • Privacy Sandbox: To ensure that user privacy is always a top priority
  • npm Support: This will bring great joy to developers 😀
  • Prebid Overhaul: We aim to make Prebid more maintainable and user-friendly.
  • And more… Our goal is to provide innovative solutions that meet the evolving needs of our customers and drive growth and success in the tech industry. Stay tuned for more exciting developments from our team.